I stumbled upon an article containing tips to control a crisis with a brand. As I read the list, it became evident these tips are relevant to more than just a job; this is a good list for anyone enduring and trying to survive a relational crisis as well.

1) Disclose Disclose Disclose
Everything that can come out will come out. All to often its not the “crime” but the “coverup” that causes most of the lasting damage.

2) Give ’em The Full Monty
Original actions may seem insignificant compared to mistakes made after the fact. Seize the moment to put out the entire story.

3) Stop Digging When You’re In A Hole
Its human nature to succumb to the pressures of the moment that invariably push you into making the situation worse. Resist the pull.

4) Know Your Audience
Identify the most important person you’re trying to reach and pitch your message to them. Every successful stand-up comedian knows this cold.

5) Repeat Repeat Repeat
Determine the key points to get across and stay focused on them. Reiterate your message at every opportunity. Discipline is crucial.

6) Think On Your Seat, Not On Your Feet
Be prepared with detailed answers to some tough questions. The smallest discrepancy can get magnified into the biggest problem.

7) Be Straight About What You Know
And about what you don’t know. Your credibility is at stake–and others can easily discern hedged answers and half-truths.